Supervised Theses

Master Theses (2012)

Marcella Rothermel, University of Innsbruck; Topic: "Brand and Marketing Management in M&A - Following the Visual Angle of Companies"
Melanie Schiener, University of Innsbruck; Topic: "The Influence of Cultural Integration Speed on the Performance of Mergers & Acquisitions"
Julia Sejkora, University of Innsbruck; Topic: "The Performance Effects of Brand and Marketing Relatedness in M&A - Insights form Interbrand Ranked Companies"
Tomas Holiencic, University of Innsbruck; Topic: "Synergy Evaluation and Realization - The Case of Tatry Mountain Resorts"
Alexander Roth, MCI Management Center Innsbruck; Topic: "Speed of Integration in Respect of Required Change in the Framework of Mergers & Acquisitions"
Mirjam Binder, MCI Management Center Innsbruck; Topic: "The Role of Informal Planning and Behaviour on the Integration Outcome of M&A"

Master Theses (2010)

Claudia Wille, MCI Management Center Innsbruck; Topic: "Corporate Brand Management bei M&A"

Kontakt

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SMA researchers attend Make Learn Conference 2013

Florian Bauer, Kurt Matzler and Daniel Degischer examined the role of organizational learning in M&A and presented their findings at the Make Learn Conference in Zadar, Croatia, last June. The ambivalent results indicate that task integration is learnable while integrating culture is not.

SMA researchers present four Articles at the EURAM 2013

Next to the presentation on speed of integration, on the field of tension between intuitive and deliberate decision-making as well as on brand and marketing relatedness effects in M&A, two SMA master graduates (Melanie Schiener und Marcella Rothermel) took the opportunity to bring up their M&A research results for discussion in Istanbul.