Current Projects

NEW:

Target Study

In this project we analyze different value creating mechanisms form a targets perspective. If you were engaged in a transaction, please follow this link to the online questionnaire (in german only).

Buyer Study

In this project we analyze value creating and coordination mechanisms from a buyers perspective. If you werde engaged in a transaction, please follow this link to the online questionnaire (in german only)

Speed of Integration

In this project we analyze different organizational levels of integration speed, and try to develop a better measurement model for the construct.

Coordination Mechanisms

In this project we analyze different coordination mechanisms (formal and informal) and it´s impact on intermediate goal achievement.

Brand Value and M&A

In this project, we analyze the effect of different brand integration strategies on brand value and performance over a three year period.

Marketing Management in M&A

In this project, we analyze the effects of Marketing issues (Relatedness, Integration, ...) on the M&A outcome.

Kontakt

Universitätsstraße 15
A-6020 Innsbruck
+43 512 2070 36 34
request@sma-research.org
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SMA researchers attend Make Learn Conference 2013

Florian Bauer, Kurt Matzler and Daniel Degischer examined the role of organizational learning in M&A and presented their findings at the Make Learn Conference in Zadar, Croatia, last June. The ambivalent results indicate that task integration is learnable while integrating culture is not.

SMA researchers present four Articles at the EURAM 2013

Next to the presentation on speed of integration, on the field of tension between intuitive and deliberate decision-making as well as on brand and marketing relatedness effects in M&A, two SMA master graduates (Melanie Schiener und Marcella Rothermel) took the opportunity to bring up their M&A research results for discussion in Istanbul.